From what list size does automation make sense?

From 300-500 subscribers, it already makes sense to launch a welcome series and abandoned-cart flow. CRM automation does not depend on list size.

Do you write email copy?

Yes. I write email copy in Ukrainian and English and can edit German when needed. This includes the subject line, preview text, body copy, and CTA.

Email & CRM Automation

Email & CRM —
x2.4 LTV without increasing budget

Email-автоматизація та CRM — це налаштування тригерних ланцюжків листів і воронок у CRM-системі, які збільшують повторні покупки та знижують відтік без збільшення рекламного бюджету. Ad Astra Marketing налаштовує автоматизацію у Klaviyo, Mailchimp, Customer.io, HubSpot, Pipedrive та KeyCRM для e-commerce, SaaS і B2B на ринках UA, EN і DE. По реалізованих проєктах: LTV x2.4, відкриваність листів 42%, зниження відтоку на 31%.

+40%

repeat sales

×2.3

LTV

24/7

automated

✓ HubSpot · Klaviyo · Mailchimp ✓ UA · EN · DE email copy ✓ 8+ CRM systems

Message me on Telegram Free diagnostic →

Open Rate 42%

−31% Churn

×2.4 LTV

HubSpot

Email Automation · Active Flows

LIVE

Welcome series

5 emails · 14 days

42% OR

8.3% CTR

Abandoned cart

3 emails · 48 hours

18% recov.

+€4,200/mo

Reactivation

4 emails · 30 days

12% back

−31% churn

Segments: 4 active LTV: ×2.4

70%

Open Rate

+40%

repeat sales

×2.3

LTV

24/7

automated

Problem

Why your email campaigns do not sell

📢

The same email goes to everyone

A new subscriber and a customer who already bought 5 times receive the same campaign. Open rates fall and unsubscribes rise.

Result: the list burns out instead of buying

🧊

Leads go cold within 48 hours

Someone downloaded your pricing, but the next touchpoint happens a week later. By then they have already chosen a competitor.

Result: warm leads become somebody else's customers

🔇

There is no automated follow-up

Abandoned carts, incomplete sign-ups, and missing repeat purchases all require triggered emails. Without them, you are just hoping customers come back on their own.

Result: revenue is being lost from the list you already have

A new subscriber and a customer who already bought 5 times receive the same campaign. Open rates fall and unsubscribes rise.

→ the list burns out instead of buying

Who this is for

Who loses money without email automation

🛍️

E-commerce

Abandoned-cart recovery, post-purchase upsells, and dormant-customer reactivation can all run automatically. I connect Klaviyo or Mailchimp to Shopify / WooCommerce.

Klaviyo Shopify WooCommerce

💻

SaaS and subscriptions

New-user onboarding, feature activation, and churn prevention. A well-built email onboarding flow can reduce churn by 20-40% in the first 90 days.

HubSpot Customer.io Intercom

🤝

Services and B2B

Nurture sequences for warming leads, plus follow-up after webinars and consultations. The prospect moves from first contact to signed deal through a structured sequence.

HubSpot Pipedrive Mailchimp

Abandoned-cart recovery, post-purchase upsells, and dormant-customer reactivation can all run automatically. I connect Klaviyo or Mailchimp to Shopify / WooCommerce.

Klaviyo Shopify WooCommerce

New-user onboarding, feature activation, and churn prevention. A well-built email onboarding flow can reduce churn by 20-40% in the first 90 days.

HubSpot Customer.io Intercom

Nurture sequences for warming leads, plus follow-up after webinars and consultations. The prospect moves from first contact to signed deal through a structured sequence.

HubSpot Pipedrive Mailchimp

What I do

Full service scope

Email automations

Retention & Churn

CRM setup

Email copywriting

Analytics and A/B

Email automations

I build full automated sequences from first touch to repeat purchase. Every email goes to the right person at the right moment.

Welcome series

5-7 emails for new subscribers: introduction, brand values, and the first offer.

Abandoned cart

3 emails over 48 hours. Typical recovery range: 15-22% of lost purchases.

Post-purchase & upsell

Thank-you message, onboarding instructions, and cross-sell / upsell offers sent 3-7 days later.

Nurture sequence

8-12 emails to warm a cold lead into a purchase or a call.

Welcome series

5-7 emails for new subscribers: introduction, brand values, and the first offer.

Abandoned cart

3 emails over 48 hours. Typical recovery range: 15-22% of lost purchases.

Post-purchase & upsell

Thank-you message, onboarding instructions, and cross-sell / upsell offers sent 3-7 days later.

Nurture sequence

8-12 emails to warm a cold lead into a purchase or a call.

Win-back campaign

Reactivation for subscribers who have not opened emails for 60-90 days.

Churn prediction flow

Behavioral triggers plus an automated offer before a user cancels a subscription.

Loyalty & VIP series

Segmentation for top buyers, exclusive offers, and personalized content.

SaaS onboarding flow

Activation of key features in the first 7-30 days, typically reducing churn by 20-40%.

HubSpot / Pipedrive

Pipeline, deals, and properties setup, plus integration with forms and the website.

Bitrix24 / KeyCRM

Pipeline, leads, automatic tasks, and integration with Telegram and telephony.

Contact segmentation

Tags, properties, and behavioral segments that let you personalize at the contact level.

Make / Zapier integrations

Automatic data exchange between CRM, the website, the email platform, and spreadsheets.

Subject line + Preview

Subject lines designed to lift open rate, with A/B tests for two variants.

Email body copy

Structure, tone of voice, personalization by name and behavior, and a strong CTA.

UA · EN · DE languages

I write and edit email copy for the Ukrainian, EU, and UK markets.

HTML email templates

Responsive mobile-first design with branded colors and typography.

Looker Studio dashboard

Open rate, CTR, revenue, and churn - refreshed automatically every day.

A/B tests

Subject lines, CTAs, sender name, and send time - tested systematically for growth.

Segment analysis

LTV by segment, behavioral analysis, and identification of the most valuable subscribers.

Deliverability audit

SPF, DKIM, DMARC, and domain reputation work together so emails land in inboxes instead of spam.

← swipe → Retention & Churn

Process

What the first month of email automation looks like

Audit

Current list, platform, automations, deliverability

📅 1-2 days

Strategy

Segments, automation logic, content plan

📅 2-3 days

Setup

CRM, automations, email templates, integrations

📅 1–2 тижні

Testing

A/B tests, deliverability checks, launch of the first sequences

📅 3–5 днів

Optimization

Metric review, sequence optimization, scaling

🔄 ongoing

Packages

Email & CRM pricing

Audit, setup, or full-cycle delivery. Choose the format that matches your business.

Audit

from $149

one-time

Audit of the current email list and platform
Deliverability review (SPF / DKIM / DMARC)
Analysis of current automations and segments
PDF report with recommendations + video walkthrough
Priority fix plan

Book an audit →

What clients say

★★★★★

After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste.

Ihor Savchenko

Director, logistics company

★★★★★

We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional.

Oksana Lytvyn

Marketing Manager, IT company

★★★★★

I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results.

Maryna Kovalenko

Beauty studio owner, Lviv

★★★★★

"After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste."

Ihor Savchenko

Director, logistics company

★★★★★

"We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional."

Oksana Lytvyn

Marketing Manager, IT company

★★★★★

"I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results."

Maryna Kovalenko

Beauty studio owner, Lviv

FAQ

Which CRM and email platforms do you know well?

HubSpot, Klaviyo, Mailchimp, Pipedrive, Bitrix24, KeyCRM, Customer.io, Intercom, AMO CRM, Zoho, ActiveCampaign, Salesforce, Brevo (Sendinblue), and in practice almost any system with an API or Make / Zapier connector. For e-commerce I usually use Klaviyo + Shopify / WooCommerce. For SaaS, HubSpot or Customer.io. For B2B, HubSpot or Pipedrive. If your CRM is not on the list, send it over. I have probably worked with it already or can get up to speed quickly.

How large should the list be before automation makes sense?

From about 300-500 subscribers, it already makes sense to launch a welcome flow and abandoned-cart logic. Below 300, the focus is usually list growth. CRM automation does not depend on list size and is worth setting up from the first lead.

Do you write the emails too?

Yes. I write email copy in Ukrainian and English, and can edit German when needed. That includes subject line, preview text, body copy, and CTA. Tone of voice is adapted to your brand, from strict B2B to warmer DTC.

How long does setup take?

Audit takes 3-5 business days. Basic automation (3 flows) usually takes 2-3 weeks. A full CRM setup with 5+ automations takes 4-6 weeks. Final timing depends on integration complexity and the amount of copywriting involved.

Do you help with deliverability?

Yes. I check SPF, DKIM, DMARC, domain reputation, and warming plans for new domains. Deliverability is foundational. If emails land in spam, no automation stack will save the channel.

What happens after setup? Do I have to manage it all myself?

I hand over all access, documentation, and the automation map. The Full Cycle package includes 30 days of support: metric monitoring, bug fixes, and answers for the team. Ongoing monthly management is also available and scoped separately.

Email & CRM —
x2.4 LTV without increasing budget

Why your email campaigns do not sell

The same email goes to everyone

Leads go cold within 48 hours

There is no automated follow-up

Who loses money without email automation

E-commerce

SaaS and subscriptions

Services and B2B

Full service scope

What the first month of email automation looks like

Audit

Strategy

Setup

Testing

Optimization

What was done

Platforms and technology

Platforms and technology

Email & CRM pricing

Works better together

Who works on your project

What clients say

FAQ

Let us set up email marketing
and CRM for your business

Email & CRM — x2.4 LTV without increasing budget

Why your email campaigns do not sell

The same email goes to everyone

Leads go cold within 48 hours

There is no automated follow-up

Who loses money without email automation

E-commerce

SaaS and subscriptions

Services and B2B

Full service scope

What the first month of email automation looks like

Audit

Strategy

Setup

Testing

Optimization

What was done

Platforms and technology

Platforms and technology

Email & CRM pricing

Works better together

Who works on your project

What clients say

FAQ

Let us set up email marketing and CRM for your business

Email & CRM —
x2.4 LTV without increasing budget

Let us set up email marketing
and CRM for your business