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📈 CRO HOTJAR · GA4 · A/B TESTS

Conversion optimization,
more sales without increasing spend

I analyze user behavior, find the drop-off points, and improve conversion through A/B testing. No extra ad spend, just better use of the traffic you already have.

📈 A/B testing
🎯 Funnels
🔥 Heatmaps
📊 Analytics
💡 UX audit
🛒 Checkout
✓ Hotjar + Clarity ✓ A/B tests ✓ GA4 funnels ✓ UX audit
Message me on Telegram Free diagnostic →
🔬 A/B test live
📈 CR +35%
✓ stat.sig 95%
💰 +44% revenue
A/B Test · checkout_v2 LIVE
TEST RESULTS
Variant A (control) 2.1% CR
Variant B (test) 3.4% CR ↑
Confidence interval 95% ✓ stat.sig
CONVERSION FUNNEL
Visitors
10K
Cart
6.8K
Checkout
3.8K
Orders
2.2K
📈 A/B testing
🎯 Funnels
🔥 Heatmaps
📊 Analytics
💡 UX audit
🛒 Checkout
+35%
average CR lift
120+
A/B tests run
95%
stat. sig. in tests
×2.4
average ROI from CRO
Problem

Why there is traffic but no sales

🚿

You are paying for clicks that do not convert

1,000 visitors a month and only 3 leads. A 0.3% conversion rate is not “bad traffic”, it is a page that fails to persuade.

Result: ad budget gets wasted on a weak page
🎲

Site changes happen at random

“Let’s change the button color” with no data and no tests. A month later the conversion rate is even lower, and nobody knows why.

Result: decisions get made on instinct instead of data
🐌

The page takes 6+ seconds to load

53% of mobile users abandon a site if it takes longer than 3 seconds to load. The ad brought them in, but the site pushed them right back out.

Result: half the traffic leaves before seeing the offer

1,000 visitors a month and only 3 leads. A 0.3% conversion rate is not “bad traffic”, it is a page that fails to persuade.

→ ad budget gets wasted on a weak page
Who this is for

Who needs conversion optimization

🛒

Store with abandoned carts

Traffic is there, but orders are low because people drop off at the final step. We analyze checkout and product pages to find where and why buyers abandon.

Hotjar Google Analytics 4 Conversion optimization
📈

SaaS with no paid conversion from trial

There are plenty of sign-ups, but very few paid customers. We find where onboarding stalls and test changes that lift conversion into a paid plan.

Microsoft Clarity A/B tests Website conversion growth
🎯

Landing page that does not convert traffic

Ads are running and budget is being spent, but the form stays empty. For pages with 3,000+ monthly visitors, we run A/B tests; for lower traffic, we rely on UX audit and direct changes.

UX audit A/B testing Conversion optimization

Traffic is there, but orders are low because people drop off at the final step. We analyze checkout and product pages to find where and why buyers abandon.

Hotjar Google Analytics 4 Conversion optimization

There are plenty of sign-ups, but very few paid customers. We find where onboarding stalls and test changes that lift conversion into a paid plan.

Microsoft Clarity A/B tests Website conversion growth

Ads are running and budget is being spent, but the form stays empty. For pages with 3,000+ monthly visitors, we run A/B tests; for lower traffic, we rely on UX audit and direct changes.

UX audit A/B testing Conversion optimization
FOCUS AREAS

What is included in CRO work

🔍

Heatmaps

Hotjar and Microsoft Clarity show where users click, how far they scroll, and where they get lost.

📹

Session recordings

I review real sessions to uncover frustration points and technical blockers.

📝

UX checklist

Audit across 100+ conversion criteria: CTA, forms, trust, and mobile experience.

FOCUS AREAS

What is included in CRO work

UX audit, A/B testing, and funnel analytics to lift conversion without increasing spend

🔍 UX audit 100+ criteria ▼
Hotjar and Clarity for heatmaps, session recordings, and a UX checklist across 100+ conversion criteria.
HotjarClarityUX checklistSessions
🔥 Heatmaps → Issues
📹 Recordings → Blockers → Report
Process

How the work is structured

1
Audit and data collection
Funnel analysis, heatmaps, session recordings, and GA4 data.
📅 3-5 days
2
Analysis and hypotheses
Building data-backed hypotheses and prioritizing them.
📅 2-3 days
3
A/B tests
Launching tests with control groups and statistical significance.
📅 2-4 weeks
4
Implementation + reporting
Rolling out the winning variants and delivering a report with recommendations.
📅 2-3 days
TOOLS

What I use in the process

Behavior analytics
🔥
Hotjar
Heatmaps and session recordings
📊
Microsoft Clarity
Free behavior analytics
📈
Google Analytics 4
Funnels, segments, events
🗺️
CrazyEgg
Scroll maps and confetti reports
A/B testing
🧪
VWO
A/B and multivariate tests
🎨
Figma
Prototypes for A/B variants
Reporting
📋
Looker Studio
Dashboards and reports
🔔
Smartlook
Full-session recordings and funnels

What I use in the process

Behavior analytics
  • Hotjar Heatmaps
  • Microsoft Clarity Session recordings
  • Google Analytics 4 Funnels
  • CrazyEgg Scroll maps
A/B testing
  • VWO Experiments
  • Figma Prototypes
Reporting
  • Looker Studio Dashboards
  • Smartlook Recordings
Case Study EdTech · gamification

What was done

Trial-to-paid funnel analysis. A 96-hour gamified quest with points and badges. Participant leaderboard. Progressive rollout. A/B testing for every stage of the quest.

×2.3
LTV growth
+67%
trial-to-paid conversion
+45%
retention
96h
quest sequence
Process
Trial-to-paid funnel analysis
Points, badges, leaderboard
A/B testing and optimization
Full case study →
Real case study
G
English school, Kyiv
EdTech · gamification
RESEARCH
Trial-to-paid funnel analysis
GAMIFICATION
Points, badges, leaderboard
RESULT
A/B testing and optimization
×2.3
LTV growth
+67%
trial-to-paid conversion
+45%
retention
96h
quest sequence
👆 tap for case details
What was done
Trial-to-paid funnel analysis. A 96-hour gamified quest with points and badges. Participant leaderboard. Progressive rollout. A/B testing for every stage of the quest.
Full case study →
👆 tap to go back
Packages

CRO pricing

CRO AUDIT
from $290
one-time
  • Hotjar + Clarity setup and analysis
  • Analysis of funnels and drop-off points in GA4
  • UX audit across 100+ conversion criteria
  • Prioritized hypothesis list
  • Detailed report with recommendations
Book an audit →
MOST POPULAR
CRO SPRINT
from $890
one-time
  • Everything from the Audit package
  • 3 end-to-end A/B tests (setup + launch)
  • Checkout / form full optimization
  • Prototypes of new variants in Figma
  • Before/after report with conversion metrics
  • 30 days of support after completion
Start a CRO sprint →
ONGOING CRO
from $490/mo
monthly support
  • 2 A/B tests per month
  • Monthly CRO report and new hypotheses
  • Monitoring conversion metrics
  • Recommendations for new content
  • Priority support in Telegram
Get started →
MOST POPULAR
CRO SPRINT
from $890
one-time
  • Everything from the Audit package
  • 3 end-to-end A/B tests (setup + launch)
  • Checkout / form full optimization
  • Prototypes of new variants in Figma
  • Before/after report with conversion metrics
  • 30 days of support after completion
Start a CRO sprint →
Related services

Works better together

📈
GA4 & GTM
Conversion tracking, pixel, Looker Studio
→
📊
Google Ads
PMax, Shopping, Search: paid ads that pay back
→
🎯
Analytics
End-to-end analytics from click to CRM deal
→
Anastasia Kyslenko — Ad Astra Marketing

Who works on your project

I am Anastasiia Kislenko. Not an agency, not a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.

6+ years of experience 120+ clients 5 markets (UA, DE, PL, UK, US)
Anastasia Kyslenko — Ad Astra Marketing
Anastasia Kyslenko
● online now

Hi! I am not an agency or a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.

now
6+
years
120+
clients
5
markets
Message me on Telegram
Testimonials

What clients say

★★★★★

After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste.

I
Ihor Savchenko
Director, logistics company
★★★★★

We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional.

O
Oksana Lytvyn
Marketing Manager, IT company
★★★★★

I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results.

M
Maryna Kovalenko
Beauty studio owner, Lviv
★★★★★

"After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste."

I
Ihor Savchenko
Director, logistics company
★★★★★

"We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional."

O
Oksana Lytvyn
Marketing Manager, IT company
★★★★★

"I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results."

M
Maryna Kovalenko
Beauty studio owner, Lviv
FAQ

FAQ

How long until the first results?

An A/B test usually needs 2-4 weeks to reach statistical significance. Audit-based improvements can often be implemented and show impact within 2-3 weeks.

What is the minimum traffic needed for CRO?

For full A/B testing, you want around 3,000-5,000 visitors per month on the page being tested. With lower traffic, CRO audit and direct changes make more sense than testing.

What if a test shows a negative result?

A negative result is still valuable information. We analyze why the hypothesis failed and build the next one. That is a normal part of the CRO process.

Do I need a separate developer?

No. I am also the developer, so I can implement the changes without bringing in outside specialists. A/B tests, page optimization, and technical fixes all stay under one roof.

Is CRO suitable for any business?

CRO works best for e-commerce, landing pages, SaaS, and any site built around a clear target action. For purely informational sites, the impact is usually smaller.

How do you measure ROI from CRO?

We compare revenue or lead volume before and after in GA4. For e-commerce, we track revenue per visitor. Across my CRO work, average ROI lands around 2.4x on the investment.

Is GA4 required for CRO?

Yes. GA4 funnels, heatmaps, and event tracking are the foundation of CRO analysis. Without a proper GA4 setup, we cannot see where users drop off. If GA4 is not configured yet, I handle that first.

Get started

Let’s increase conversion
without increasing the budget

Send me the site and I will review its conversion potential for free, showing where the biggest growth reserve sits. Reply within 24 hours.

Message me on Telegram
  • Free CRO audit of key pages
  • A/B testing before rollout
  • Reply within 24 hours
I will reply within 24 hours