Privacy Policy

1. General provisions

This Privacy Policy defines how AdAstra Digital Marketing (hereinafter the Company) collects, uses, and protects users’ personal data when they visit our site or submit contact details via feedback forms, analytics tools, or advertising campaigns.

2. What data we collect

We may collect the following types of information:

• Contact data — name, phone number, email address, and messenger handle
• Technical data — IP address, browser type, operating system, interface language, and the date and time of the visit
• Usage data — pages you view, actions on the website, and visits from advertising campaigns
• Cookies — for analytics and content personalization

3. How we use this data

We use your data to:

• contacting you about services or consultations
• analyzing ad and site performance and improving user experience
• personalizing content
• complying with legal requirements when necessary

4. Who has access to your data

Only authorized company staff or partners involved in service delivery, such as analytics systems, email providers, or CRM tools, have access to your data.

We never transfer your personal data to third parties for resale or mailing lists unrelated to our work.

5. Information protection

We use modern technical and organizational measures to protect your data from unauthorized access, alteration, or loss. Data is transmitted only via secure HTTPS connections.

6. Sharing with Google for Customer Match and conversion measurement

In the course of providing paid-media services to clients of Ad Astra Marketing, we may share hashed customer data (email addresses, phone numbers) with Google for the purposes of Google Ads Customer Match, Enhanced Conversions, and Offline Conversion Import. This data is hashed using the SHA-256 algorithm before transmission, in accordance with Google's specifications, and is used exclusively to match existing customers to their Google accounts so that paid-media campaigns can be targeted, measured, and attributed correctly.

We act as a data processor on behalf of our clients (the data controllers) for this activity. Where required by GDPR, the EU User Consent Policy, or the Ukrainian Personal Data Protection Act, our clients are responsible for obtaining valid consent from their own end-customers before this data is shared with us for processing.

Google's role and obligations in handling this data are described in the Google Ads Data Processing Terms: https://privacy.google.com/businesses/processorterms/

You may request that we exclude your data from any such matching by contacting us at support@adastramarketing.website.

Cookies

Cookies are small files stored on your device to improve website functionality. You can disable cookies in your browser settings, but this may limit the functionality of some pages.

7. Data retention period

We retain your personal data only for as long as necessary for the purposes for which it was collected, or until you withdraw your consent to processing.

8. Your rights

You have the right to:

• receive a copy of your personal data
• correct or update information
• request deletion of data
• withdraw consent to processing
• file a complaint with the relevant data protection authorities

9. Changes to the policy

We may update this Policy from time to time. The current version is always available on our website.

10. Contacts

To exercise your rights or ask any questions about personal data processing, contact: