B2B marketing DE · PL · UK · UA

B2B Lead Gen —
from lead to signed contract

I build B2B marketing for IT, SaaS, and service companies targeting DE, PL, and UK markets. LinkedIn, ABM, and content strategies for long sales cycles and complex buying committees.

🏢 LinkedIn Ads

🎯 Account-Based

📧 Email outreach

📊 CRM integration

🔍 SEO for B2B

💼 Lead scoring

✓ LinkedIn Sales Navigator ✓ ABM strategies ✓ CRM integration

Message me on Telegram Describe your project →

B2B Pipeline · Q1 2026

LIVE

Lead

Call

Proposal

Deal

TechCorp DE

SaaSHub PL

ABM

+12 new

this week

Finwave UK

tomorrow 14:00

Dataflow DE

Discovery

CloudSys PL

€4,200/mo

✓ Closed

€7,200 ARR

CPL: €104 (−44%) Pipeline: €18,400

📊 Pipeline €18K

CPL −44% ✓

🏢 LinkedIn Ads

🎯 Account-Based

📧 Email outreach

📊 CRM integration

🔍 SEO for B2B

💼 Lead scoring

Problem

Why B2B marketing feels like it is not working

🎲

Leads are coming in, but deals are not closing

Forms are getting filled out, but sales says the leads are cold. There is no ICP, no scoring, and no path that moves the decision-maker toward purchase.

⏳

The deal cycle takes 6 months

Without a nurturing funnel, prospects go cold. You need a system that keeps interest alive throughout the full buying cycle.

🌍

Not sure how to enter DE or PL

Different buyer expectations, different channels. What works in Ukraine often fails in Germany. You need a localized go-to-market strategy.

Forms are getting filled out, but sales says the leads are cold. There is no ICP, no scoring, and no path that moves the decision-maker toward purchase.

Who this is for

Who needs B2B marketing

🏢

IT and SaaS companies

Your product is strong, but new clients are not finding you on their own. I build a steady flow of meetings through LinkedIn and content with companies already looking for your solution.

B2B lead generation LinkedIn outreach SaaS

📅

Long sales cycle

From first contact to signed contract takes 4-8 months, and leads simply go cold somewhere in the middle. I set up email sequences and LinkedIn touches so the deal does not stall.

Email sequences HubSpot / Pipedrive B2B lead generation

🎯

There are leads, but no deals

Leads are coming in, but most are not your fit, or managers do not know how to work them. I help define who is actually ready to buy and hand those leads to sales with clear qualification criteria.

Lead qualification CRM-integrated B2B lead generation

Your product is strong, but new clients are not finding you on their own. I build a steady flow of meetings through LinkedIn and content with companies already looking for your solution.

B2B lead generation LinkedIn outreach SaaS

From first contact to signed contract takes 4-8 months, and leads simply go cold somewhere in the middle. I set up email sequences and LinkedIn touches so the deal does not stall.

Email sequences HubSpot / Pipedrive B2B lead generation

Leads are coming in, but most are not your fit, or managers do not know how to work them. I help define who is actually ready to buy and hand those leads to sales with clear qualification criteria.

Lead qualification CRM-integrated B2B lead generation

Services

What I actually build for B2B

🎯 LinkedIn lead generation

🏹 ABM strategy

✍️ B2B content

🌍 Expansion into DE / PL / UK

🔄 CRM and funnel

📊 B2B analytics

🎯 LinkedIn lead generation

I set up LinkedIn Sales Navigator, write personalized outreach sequences, and build a pipeline of qualified B2B leads. No spam, only relevant contacts that match your ICP.

30–40%

request acceptance rate

12–20

qualified calls/month

🎯 LinkedIn Lead Gen 12-20/mo ▼

LinkedIn Sales Navigator, personalized outreach sequences, and a pipeline of qualified B2B leads. Only relevant contacts that match your ICP.

Acceptance rate30–40%

Calls/month12–20

🏹 ABM strategy ×1.8 ▼

✍️ B2B content UA/EN/DE ▼

🌍 Expansion into DE / PL / UK 3 markets ▼

🔄 CRM and funnel HubSpot ▼

📊 B2B analytics Looker ▼

Case Study B2B · DACH market

What was done

DACH market and competitor analysis. LinkedIn Ads and Google Ads targeted at decision-makers. German-language landing pages. CRM integration for lead tracking. Monthly optimization.

−44%

CPL €185→€104

×1.8

call conversion rate

discovery calls

signed contracts

Process

DACH market and competitor analysis

LinkedIn + Google Ads campaigns

4 months of lead generation

Full case study →

Real case study

IT outsourcing

B2B · DACH market

AUDIT

DACH market and competitor analysis

LAUNCH

LinkedIn + Google Ads campaigns

RESULT

4 months of lead generation

−44%

CPL €185→€104

×1.8

call conversion rate

discovery calls

signed contracts

👆 tap for case details

What was done

DACH market and competitor analysis. LinkedIn Ads and Google Ads targeted at decision-makers. German-language landing pages. CRM integration for lead tracking. Monthly optimization.

Full case study →

👆 tap to go back

Tools

Complete B2B stack

Lead generation

LinkedIn Sales Nav

Prospecting, filtering, outreach

Google Ads B2B

Search + Display for B2B

Apollo.io

Contact database + outreach

Lemlist

Personalized email campaigns

CRM and funnels

HubSpot CRM

Pipeline, deals, automation

Pipedrive

Sales pipeline management

Funnel

Lead → Call → Proposal → ✓ Deal

Analytics and automation

Make / Zapier

Automation between systems

Looker Studio

Pipeline and marketing dashboards

Every integration is automated: LinkedIn lead → CRM deal → Looker report, with no manual work in the middle.

Packages

B2B marketing pricing

Strategy

from $490

audit + strategy + plan

ICP and market analysis
B2B funnel and messaging
Competitive analysis
30-day roadmap

Discuss →

Who works on your project

I am Anastasiia Kislenko. Not an agency, not a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.

6+ years of experience 120+ clients 5 markets (UA, DE, PL, UK, US)

Anastasia Kyslenko

● online now

Hi! I am not an agency or a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.

now

years

120+

clients

markets

Message me on Telegram

Testimonials

What clients say

★★★★★

After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste.

Ihor Savchenko

Director, logistics company

★★★★★

We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional.

Oksana Lytvyn

Marketing Manager, IT company

★★★★★

I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results.

Maryna Kovalenko

Beauty studio owner, Lviv

★★★★★

"After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste."

Ihor Savchenko

Director, logistics company

★★★★★

"We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional."

Oksana Lytvyn

Marketing Manager, IT company

★★★★★

"I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results."

Maryna Kovalenko

Beauty studio owner, Lviv

FAQ

How is B2B marketing different from B2C?

In B2B, several people are involved in the decision, the sales cycle runs 3-9 months, and the purchase is driven by ROI. LinkedIn matters more than Instagram, and white papers matter more than short-form video. You need a structured funnel and nurturing, not viral content.

How many leads should I expect per month?

For LinkedIn outreach, 10-20 qualified conversations per month is realistic. ABM usually brings fewer contacts, but higher quality and larger deal size. We set concrete KPIs after the audit.

We already have a CRM. Can you work with it?

Yes. I work with HubSpot, Pipedrive, Salesforce, and custom CRMs. If you already have a system, I adapt the strategy to it.

Do you know the DE / PL market specifics?

Yes, with real case experience. The DACH market is specific: German buyers value detail, case studies, and clear ROI numbers. The Polish market is more open to direct outreach. Each one needs its own messaging adaptation.

Do I need a sales team?

Not from day one. We can start with one founder or one BD manager. I build the system so leads arrive pre-qualified, and I can also document the sales process and SOPs.

When should I expect the first results?

LinkedIn outreach usually produces the first replies in 2-3 weeks. Qualified calls follow within a month. Signed deals in B2B typically start from month 2-3 onward.

Do I need CRM and analytics before starting B2B?

CRM is a must-have in B2B. Without it, leads get lost and the deal cycle cannot be tracked. GA4 + UTM are also mandatory if you want to see which channel brings real revenue, not just leads. If you do not have a CRM yet, I can help choose and set it up.

B2B Lead Gen —
from lead to signed contract

Why B2B marketing feels like it is not working

Leads are coming in, but deals are not closing

The deal cycle takes 6 months

Not sure how to enter DE or PL

Who needs B2B marketing

IT and SaaS companies

Long sales cycle

There are leads, but no deals

What I actually build for B2B

🎯 LinkedIn lead generation

🏹 Account-Based Marketing

✍️ B2B content marketing

🌍 Expansion to DE / PL / UK

🔄 CRM and sales funnel

📊 B2B marketing analytics

What I actually build for B2B

From first contact to signed contract

What was done

Complete B2B stack

Channels and stack

B2B marketing pricing

Works better together

Who works on your project

What clients say

FAQ

Let's break down your B2B
funnel for free

B2B Lead Gen — from lead to signed contract

Why B2B marketing feels like it is not working

Leads are coming in, but deals are not closing

The deal cycle takes 6 months

Not sure how to enter DE or PL

Who needs B2B marketing

IT and SaaS companies

Long sales cycle

There are leads, but no deals

What I actually build for B2B

🎯 LinkedIn lead generation

🏹 Account-Based Marketing

✍️ B2B content marketing

🌍 Expansion to DE / PL / UK

🔄 CRM and sales funnel

📊 B2B marketing analytics

What I actually build for B2B

From first contact to signed contract

What was done

Complete B2B stack

Channels and stack

B2B marketing pricing

Works better together

Who works on your project

What clients say

FAQ

Let's break down your B2B funnel for free

B2B Lead Gen —
from lead to signed contract

Let's break down your B2B
funnel for free