Analytics Pixel · CAPI

GA4 · GTM · Pixel —
data without blind spots

GA4, GTM і піксельне відстеження — це технічне налаштування аналітики, що дає точні дані по конверсіях, каналах і ROI без сліпих зон у звітах. Ad Astra Marketing налаштовує GA4, GTM, Meta CAPI, Google Ads Pixel, LinkedIn Insight Tag і TikTok Pixel для e-commerce, лід-генерації та мультиканальних бізнесів. Server-side CAPI усуває до 30% втрачених конверсій через блокувальники.

GA4 Dashboard ● Live

×2.4

ROAS

100%

data

pixel

✓ GA4 + GTM ✓ Meta CAPI ✓ Looker Studio

Message me on Telegram Free diagnostic →

Need full-funnel analytics? From click to closed deal in CRM →

Meta CAPI

GTM Active

GA4

TikTok Pixel

Events Stream · Live ● Active

purchase € 2 840 ✓

add_to_cart 12 items ✓

form_submit lead · PL ✓

scroll_depth 75% ✓

page_view /checkout ✓

Conversions today 24

Common issues

Sound familiar?

🕳️

GA4 is installed, but not configured

Conversions are not defined, events are wrong, and the data is unreliable. Ad platforms optimize on noise and waste budget.

🔌

Pixels are not capturing all conversions

Meta Pixel can lose up to 30% of conversions because of blockers. Without CAPI, the algorithm underlearns and CPL goes up.

📉

You do not know the real ROI by channel

Manual spreadsheets, mismatched numbers, and "good enough for now" reporting. Without full-funnel analytics, there is no basis for real decisions.

Who this is for

Who needs analytics setup

🛒

E-commerce with paid traffic

You spend $1000+ per month on ads but still do not know which campaigns actually drive sales. I set up GA4 + Google Tag Manager so every transaction and ROAS metric is tracked accurately.

GA4 setup Enhanced conversions ROAS tracking

📋

Lead gen and B2B

Forms are being submitted, but the CRM and ad platforms live in separate worlds. I connect the ad accounts, website, and CRM through Google Tag Manager so you can see where each lead came from.

Google Tag Manager GTM + CRM LinkedIn Insight Tag

📱

Multi-channel business

You run ads in Meta and Google and want a complete funnel view without gaps. I connect Meta CAPI, Google Ads Tag, and unify everything in a single Looker Studio dashboard.

Meta CAPI Google Ads Tag Looker Studio

You spend $1000+ per month on ads but still do not know which campaigns actually drive sales. I set up GA4 + Google Tag Manager so every transaction and ROAS metric is tracked accurately.

GA4 setup Enhanced conversions ROAS tracking

Forms are being submitted, but the CRM and ad platforms live in separate worlds. I connect the ad accounts, website, and CRM through Google Tag Manager so you can see where each lead came from.

Google Tag Manager GTM + CRM LinkedIn Insight Tag

You run ads in Meta and Google and want a complete funnel view without gaps. I connect Meta CAPI, Google Ads Tag, and unify everything in a single Looker Studio dashboard.

Meta CAPI Google Ads Tag Looker Studio

Services

What I set up

GA4 + GTM

Google Analytics 4 + Google Tag Manager is the core stack. GTM lets you manage tags without code edits, while GA4 collects the data.

✓ Custom events (clicks, forms, scroll depth)

✓ Conversions and micro-conversions

✓ Custom dimensions and parameters

✓ Enhanced Ecommerce (e-comm)

Meta Pixel + CAPI

Conversions API sends events server-side from your server directly to Meta, reducing data loss from blockers.

✓ Meta Pixel via GTM

✓ Conversions API (CAPI)

✓ Event deduplication

✓ Events Manager quality check

Google Ads Pixel

Enhanced Conversions pass hashed user data for a stronger match rate inside Smart Bidding.

✓ Google Ads conversions via GTM

✓ Enhanced Conversions for Web

✓ Remarketing tags + audiences

✓ Conversion value rules

LinkedIn + TikTok

For B2B, LinkedIn Insight Tag. For younger audiences, TikTok Pixel + Events API server-side.

✓ LinkedIn Insight Tag via GTM

✓ TikTok Pixel + Events API

✓ Audience building for retargeting

✓ Cross-platform deduplication

Looker Studio

Automated reporting instead of manual spreadsheet work. GA4, Google Ads, Meta Ads, and Search Console in one dashboard.

✓ GA4, Ads, Meta, and GSC integrations

✓ Business-specific KPI dashboard

✓ Funnel and attribution reporting

✓ Daily auto-refresh

Analytics audit

I review all tags, conversions, deduplication logic, and data consistency across platforms.

✓ Review of all tags and triggers

✓ GA4 vs platform reconciliation

✓ Duplicate and data-loss detection

✓ Prioritized recommendation list

Process

From audit to a live dashboard

Audit

Review of your current GA4, GTM, pixels, and conversion setup.

📅 1 day

GTM + GA4

Setup of the container, tags, triggers, and variables.

📅 2-3 days

Pixels

Meta CAPI, Google Ads Enhanced Conversions, server-side.

📅 1-2 days

Testing

Validation of events, conversions, and real-time data.

📅 1 day

Dashboard

Looker Studio dashboard with core KPIs and automatic refresh.

📅 2-3 days

Case Study lead gen · Ukraine

What was done

Built GA4 conversion tracking from scratch. Added Meta Pixel + Conversions API (server-side). Configured Enhanced Conversions for Google Ads. Built a Looker Studio dashboard and trained the team.

−59%

CPL UAH 280→115

×3.1

form conversion rate

+139%

CTR

8.3

Meta EMQ

Process

GA4 had no conversions for 8 months

Meta CAPI + GA4 Server-side

Full analytics in 14 days

Full case study →

Real case study

Medical equipment

lead gen · Ukraine

PROBLEM

GA4 had no conversions for 8 months

SOLUTION

Meta CAPI + GA4 Server-side

RESULT

Full analytics in 14 days

−59%

CPL UAH 280→115

×3.1

form conversion rate

+139%

CTR

8.3

Meta EMQ

👆 tap for case details

What was done

Built GA4 conversion tracking from scratch. Added Meta Pixel + Conversions API (server-side). Configured Enhanced Conversions for Google Ads. Built a Looker Studio dashboard and trained the team.

Full case study →

👆 tap to go back

Technologies

Tools and platforms

Analytics

Google Analytics 4

Events, conversions, audiences

Google Tag Manager

Tags, triggers, variables

Pixels and tracking

Meta Pixel + CAPI

Server-side conversions

Google Ads Pixel

Enhanced conversions

LinkedIn Insight Tag

B2B conversion tracking

TikTok Pixel + API

Events API server-side

Reporting

Looker Studio

Automated dashboards

Tag Assistant + DebugView

Testing & verification

Packages

Setup pricing

Audit

from $199

one-time

GA4, GTM, and pixel review
Detection of tracking loss and duplicates
Report with fix priorities
Video walkthrough + recommendations

Book an audit →

Who works on your project

I am Anastasiia Kislenko. Not an agency, not a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.

6+ years of experience 120+ clients 5 markets (UA, DE, PL, UK, US)

Anastasia Kyslenko

● online now

Hi! I am not an agency or a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.

now

years

120+

clients

markets

Message me on Telegram

Testimonials

What clients say

★★★★★

After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste.

Ihor Savchenko

Director, logistics company

★★★★★

We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional.

Oksana Lytvyn

Marketing Manager, IT company

★★★★★

I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results.

Maryna Kovalenko

Beauty studio owner, Lviv

★★★★★

"After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste."

Ihor Savchenko

Director, logistics company

★★★★★

"We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional."

Oksana Lytvyn

Marketing Manager, IT company

★★★★★

"I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results."

Maryna Kovalenko

Beauty studio owner, Lviv

Comparison

GA4 & pixels vs full-funnel analytics

GA4 & pixel tracking

You are here

✓GA4 + GTM setup

✓Meta CAPI, Google Ads Pixel, TikTok Pixel

✓Site conversions and events

✓Looker Studio dashboard

—CRM integration

—Call tracking and chatbots

—ROI by channel through to closed deal

Full-funnel analytics

Next level

✓Everything in the GA4 + pixel package

✓CRM integration (HubSpot, Pipedrive, Bitrix24)

✓Call tracking (Ringostat, Binotel)

✓Telegram/WhatsApp bot → CRM

✓Channel-level ROI through to closed-won deal

✓Offline conversions → Google/Meta Ads

Explore full-funnel analytics →

FAQ

I already have GA4. Why redo it?

Most of the time GA4 is installed but not configured: conversions are undefined, events are wrong, and the data is inaccurate. That means ad platforms are learning from bad signals and wasting budget.

What is CAPI and why does it matter?

Conversions API is server-side data transfer from your server to Meta. iOS 14+, ad blockers, and ITP can block 30-40% of browser-pixel conversions. CAPI restores that signal and improves Event Match Quality.

How long does setup take?

Basic GA4 + GTM + Meta CAPI setup takes 3-5 business days. The full-funnel analytics package takes 7-10 days. Audit takes 1-2 days. Timeline depends on site complexity and the number of platforms involved.

Can you do audit only?

Yes. Audit is a standalone service starting from $199. You get a detailed report plus a video walkthrough with concrete recommendations. Then you can fix it internally or hire me to implement.

Do you work with e-commerce?

Yes. GA4 Enhanced Ecommerce covers the full funnel: view_item, add_to_cart, begin_checkout, purchase with revenue. I implement it for Shopify, WooCommerce, and custom stacks.

What do you need from me to start?

Access to GTM, GA4, Google Ads, Meta Business Manager, and hosting if CAPI is involved. We begin with a 30-minute call where I map the business and measurement goals.

How is this different from full-funnel analytics?

GA4 + pixels track on-site behavior and pass clean signals to ad platforms. Full-funnel analytics goes further: calls, bots, CRM deals, and the full journey from ad click to closed sale.

Get started

30-minute call,
free of charge

We will review the current analytics setup: what is being tracked, where data is lost, and what to prioritize first.

Message me on Telegram

30-minute call covering GA4, GTM, and pixels
Verbal assessment of what is broken and what to fix first
I reply and schedule the call within 24 hours

GA4 · GTM · Pixel — data without blind spots

Sound familiar?

GA4 is installed, but not configured

Pixels are not capturing all conversions

You do not know the real ROI by channel

Who needs analytics setup

E-commerce with paid traffic

Lead gen and B2B

Multi-channel business

What I set up

GA4 + GTM

Meta Pixel + CAPI

Google Ads Pixel

LinkedIn + TikTok

Looker Studio

Analytics audit

From audit to a live dashboard

What was done

Tools and platforms

Tools and platforms

Setup pricing

Works better together

Who works on your project

What clients say

GA4 & pixels vs full-funnel analytics

FAQ

30-minute call, free of charge

GA4 · GTM · Pixel —
data without blind spots

30-minute call,
free of charge