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Google Ads ✓ Google Partner

Google Ads management —
Search, Shopping, and PMax for sales and lead generation

Ведення Google Ads — це налаштування, запуск і постійна оптимізація рекламних кампаній у Search, Shopping і Performance Max з метою отримати продажі або ліди за прийнятну вартість. Анастасія Кисленко (Ad Astra Marketing) веде кампанії для e-commerce, B2B і лід-генерації на ринках UA, DE, PL, UK і US, працює напряму без посередників. Середній ROAS по Search — 2.4x, зниження CPA по Shopping — 38%.

🔍
Search Ads ×2.4 ROAS
🛒
Shopping −38% CPA
⚡
PMax +120%
✓ 120+ clients ✓ 6+ years in Google Ads ✓ UA · DE · PL · UK
Message me on Telegram Free diagnostic →
Google Ads · Dashboard ● LIVE
120+
clients
−38%
CPA
+68%
CTR
120+
clients
Ecolavka · e-com
ROAS ×4.6 ↑
CPA dropped
−38% ✓
120+
clients
×4.6
average ROAS
5
markets (UA·DE·PL·UK·US)
6+
years in Google Ads
Problem

Why Google Ads keeps draining budget

🔥

Clicks are coming in, but leads are not

CTR is 5%, conversions are zero. Your ads are attracting the wrong traffic, or the landing page is not closing the gap. The budget burns every month.

Result: your ad budget is working for Google, not for you
🤷

You cannot tell what is working and what is not

The agency sends PDFs full of screenshots, but nobody can tell which campaign actually brings in sales. Decisions are made on gut feel.

Result: you cannot scale what you do not understand
💸

CPA keeps rising month after month

A year ago a lead cost $5. Now it is $18. Competitors optimized their accounts while yours is still running on outdated settings.

Result: customer acquisition cost is eating your margin

CTR is 5%, conversions are zero. Your ads are attracting the wrong traffic, or the landing page is not closing the gap. The budget burns every month.

→ your ad budget is working for Google, not for you
Who this is for

Who needs a Google Ads specialist

🛍️

E-commerce

I set up Google Shopping and PMax with ROAS starting from x2.5. From small stores to large catalogs, the structure is tailored to each segment.

Google Shopping Google Ads PMax
🏢

B2B and lead generation

Search campaigns with a controlled CPL. I set up form, call, and lead tracking through GA4 + GTM so every lead is visible in the system.

GA4 GTM Google Ads
🌍

International expansion

Ads for DE, PL, and UK markets with localized campaigns, the right languages, and bid logic that reflects each market.

Google Ads

I set up Google Shopping and PMax with ROAS starting from x2.5. From small stores to large catalogs, the structure is tailored to each segment.

Google Shopping Google Ads PMax

Search campaigns with a controlled CPL. I set up form, call, and lead tracking through GA4 + GTM so every lead is visible in the system.

GA4 GTM Google Ads

Ads for DE, PL, and UK markets with localized campaigns, the right languages, and bid logic that reflects each market.

Google Ads
Formats

Campaign types I manage

🎯

Search Ads

Keyword-based search ads for service businesses and B2B offers with clear intent.

⚡

Performance Max

An automated campaign running across Google inventory. Ideal for e-commerce and scale.

🛒

Google Shopping

Product ads with image and price. Usually the highest-converting format for online stores.

🔄

Remarketing

I bring back visitors who did not convert, including dynamic retargeting for e-commerce.

📺

Display & YouTube

Display and YouTube campaigns to warm up audiences and increase brand recall.

📊

Analytics & conversions

GA4 + GTM for forms, calls, and purchase tracking. Without clean data, optimization is guesswork.

What is included

Full scope of work

10/10 ✓
🎯 Google Ads account audit
📐 Strategy: structure, budget, KPIs
🔍 Search Ads (keywords, negatives, ad copy)
⚡ Performance Max (PMax) setup
🛒 Google Shopping / product feed
🔄 Remarketing and dynamic retargeting
📊 GA4 + GTM conversions (forms, calls, purchases)
🧪 A/B tests for ad copy and audiences
⚙️ Weekly bid and budget optimization
📈 Monthly report + Looker Studio dashboard
Process

From audit to first results

1
Audit
I review the account, campaigns, competitors, and keyword intent to find exactly where the budget is leaking.
📅 1-2 days
2
Strategy
Campaign structure, budget, and KPIs are agreed before launch, with no surprises halfway through.
📅 2-3 days
3
Launch
Campaigns, audiences, conversions, and GA4 are configured end to end. First signal comes in within two weeks.
📅 3-5 days
4
Optimization
Weekly optimization paired with a monthly report covering KPIs, recommendations, and next steps.
🔄 ongoing
Case Study e-commerce · Ukraine

What was done

Full audit of the Google Ads structure. Rebuilt the setup around Search + PMax + Shopping. Updated the bidding strategy. Ran ad A/B tests. Optimized weekly for 3 months.

×4.6
ROAS after optimization
−38%
cost per order
+42%
number of orders
3 months
to result
Process
New campaign structure
PMax + Shopping campaigns
3 months of optimization
Full case study →
Real case study
E
Ecolavka
e-commerce · Ukraine
AUDIT
New campaign structure
LAUNCH
PMax + Shopping campaigns
RESULT
3 months of optimization
×4.6
ROAS after optimization
−38%
cost per order
+42%
number of orders
3 months
to result
👆 tap for case details
What was done
Full audit of the Google Ads structure. Rebuilt the setup around Search + PMax + Shopping. Updated the bidding strategy. Ran ad A/B tests. Optimized weekly for 3 months.
Full case study →
👆 tap to go back
Tools

What I use

Ad account
🎯
Google Ads
Search, Display, Shopping, PMax
🛒
Merchant Center
Feeds and Shopping
Analytics
📊
GA4
Analytics and conversions
🏷️
GTM
Tags and triggers
📈
Looker Studio
Reports and dashboards
Planning
🔍
Keyword Planner
Keyword research and forecasting

What I use

Ad account
  • Google Ads Core
  • Merchant Center Shopping
Analytics
  • GA4 Conversions
  • GTM Tags
  • Looker Studio Reports
Planning
  • Keyword Planner Keyword strategy
Packages

Google Ads pricing

Audit, setup, or full management. Choose the format that fits your goals.

Audit
from $149
one-time
  • Detailed Google Ads account audit
  • Campaign structure and bidding analysis
  • Conversion tracking review
  • PDF report + video walkthrough
  • Implementation recommendations for your team
Book an audit →
MOST POPULAR
Setup
from $390
one-time
  • Audit + strategy + account structure
  • Search, Shopping, or Performance Max
  • Conversion setup via GA4/GTM
  • Audiences, remarketing, and extensions
  • Team handoff with documentation
Book setup →
Management
from $190
per month · ad spend up to UAH 30K
  • Bid and negative keyword optimization 2x/month
  • Monthly performance report
  • Telegram response time up to 48h
Discuss management →
MOST POPULAR
Setup
from $390
one-time
  • Audit + strategy + account structure
  • Search, Shopping, or Performance Max
  • Conversion setup via GA4/GTM
  • Audiences, remarketing, and extensions
  • Team handoff with documentation
Book setup →

Setup is billed once after approval. Management is billed at the start of each month. Ad spend is not included in the service fee.

Related services

Works better together

📈
GA4 & GTM
Conversion tracking, pixel, Looker Studio
→
📱
Meta Ads
Facebook, Instagram, TikTok: paid social ads
→
⚡
CRO
More sales from the traffic you already have
→
Anastasia Kyslenko — Ad Astra Marketing

Who works on your project

I am Anastasiia Kislenko. Not an agency, not a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.

6+ years of experience 120+ clients 5 markets (UA, DE, PL, UK, US)
Anastasia Kyslenko — Ad Astra Marketing
Anastasia Kyslenko
● online now

Hi! I am not an agency or a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.

now
6+
years
120+
clients
5
markets
Message me on Telegram
Testimonials

What clients say

★★★★★

After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste.

I
Ihor Savchenko
Director, logistics company
★★★★★

We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional.

O
Oksana Lytvyn
Marketing Manager, IT company
★★★★★

I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results.

M
Maryna Kovalenko
Beauty studio owner, Lviv
★★★★★

"After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste."

I
Ihor Savchenko
Director, logistics company
★★★★★

"We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional."

O
Oksana Lytvyn
Marketing Manager, IT company
★★★★★

"I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results."

M
Maryna Kovalenko
Beauty studio owner, Lviv
FAQ

FAQ

What is the minimum ad budget?

For Google Search, plan on at least $300-500/month in ad spend. PMax usually needs $500+ to train the algorithm. Shopping starts around $300. My fee is separate from ad spend.

How quickly do results show up?

First signal appears within 2 weeks after launch. Stable optimization usually comes by weeks 4-6. PMax may take up to 8 weeks to gain momentum. That is normal algorithm behavior, not slow work.

Do you guarantee a specific ROAS?

Nobody can guarantee an exact ROAS because markets and competitors move. What I can do is show real case studies and build a realistic forecast for your niche before we start.

Do you manage campaigns or only set them up?

Both. You can choose a one-time setup with team handoff, or ongoing management with optimization, reporting, and Telegram communication (response within 24h).

Do I need GA4 and Google Tag Manager?

Yes. They are essential for clean optimization and reliable signal quality. If they are not set up yet, I can handle that as part of the kickoff.