Meta Ads Management for Paid Social Growth

Problem

Why Instagram ads do not pay back

🎯

Boosting a post is not real advertising

You hit Boost Post, spend $200, and get likes from people who will never buy. Without Ads Manager and a real funnel, that is basically a donation to Meta.

Result: budget goes to reach, not sales

🔴

The pixel is installed, but configured wrong

The pixel fires PageView instead of Purchase. The algorithm optimizes for page views and brings curious people, not buyers.

Result: the algorithm learns from the wrong signals

📈

CPM rises while results fall

The same creatives have been running for months. The audience is saturated, frequency is above 8, and CPL has doubled.

Result: creative fatigue kills performance

You hit Boost Post, spend $200, and get likes from people who will never buy. Without Ads Manager and a real funnel, that is basically a donation to Meta.

→ budget goes to reach, not sales

Who this is for

Who needs paid social advertising

🛍️

E-commerce brands led by creative

Your ads are not stopping the scroll and the audiences are burned out. I rebuild Facebook and Instagram paid social with creative rotation and audience segmentation for each funnel stage.

Instagram ads Meta Advantage+ Lookalike audiences

🎬

A brand with an 18-34 audience

Your audience lives on TikTok and Instagram Reels, but UGC videos are still being shot without a clear strategy. We build a content system where every video format is tested as an advertising hypothesis.

TikTok Ads UGC testing Reels funnel

🤝

B2B with a long sales cycle

Leads are coming in, but it takes months to move from the first touch to a decision. We combine Meta and LinkedIn: broad reach through Instagram and Facebook ads plus precise LinkedIn retargeting to decision-makers who already know your brand.

LinkedIn + Meta combo retargeting B2B funnel

Your ads are not stopping the scroll and the audiences are burned out. I rebuild Facebook and Instagram paid social with creative rotation and audience segmentation for each funnel stage.

Instagram ads Meta Advantage+ Lookalike audiences

TikTok Ads UGC testing Reels funnel

LinkedIn + Meta combo retargeting B2B funnel

PLATFORMS

Ads for every platform

🎯

Campaign setup

Awareness, Traffic, Leads, Sales: the right objective for each funnel stage.

🧑‍🤝‍🧑

Audiences and lookalikes

Custom Audiences, 1-5% lookalikes, interest layers, behavioral segments, and Advantage+.

⚡

Pixel and Events API

Clean conversion tracking with server-side Events API for better data accuracy after iOS 14.

🎯 Campaign setup

Awareness, Traffic, Leads, Sales: the right objective for each funnel stage.

👥 Audiences and lookalikes

Custom Audiences, 1-5% lookalikes, interest layers, behavioral segments, and Advantage+.

⚡ Pixel and Events API

Clean conversion tracking with server-side Events API for better data accuracy after iOS 14.

🎵 TikTok for younger audiences

In-Feed Ads, TopView, Branded Hashtag: the right format mix for the 18-34 audience.

🎬 Creative brief

Detailed creative brief for UGC videos, hook structures, and the opening 3 seconds of copy.

📊 TikTok Pixel + analytics

TikTok Pixel, Events API, attribution, and cross-platform analytics through GA4.

🛍️ Catalog and Shopping

Facebook/Instagram Shop and Dynamic Product Ads for promoting specific products.

🔁 DPA retargeting

Dynamic ads for viewed products that bring buyers back to unfinished purchases.

📦 Feed optimization

Title, description, and custom labels. A cleaner feed usually means a lower CPM and stronger performance.

🔂 Website Custom Audiences

Site visitors, product-page viewers, cart abandoners, and checkout users all need different messaging.

📧 Customer List Lookalike

Customer-list upload and 1% lookalike building to reach the closest new audience.

💬 Video Views Retargeting

Ads for users who watched 25/50/75% of a video - warm audiences at a lower cost.

💼 Job-title targeting

C-level, VP, Head of: tighter access to decision-makers without wasteful reach.

🏢 ABM approach

Targeting specific companies through account-based marketing for B2B sales.

📋 Lead Gen Forms

LinkedIn Lead Gen Forms collect leads without leaving the platform, often converting 2-3x better.

← swipe → TikTok Ads

Process

How the work is structured

Audit and strategy

Review of the account, audiences, and competitors, followed by a platform and budget strategy.

Setup and pixels

Pixel, Events API, TikTok Pixel, campaign structure, audiences, and Advantage+.

Launch and A/B tests

Initial campaigns plus creative and audience tests to generate clean optimization data.

Optimization + reporting

Weekly bid optimization, scaling of winners, and a monthly report.

Case Study Shopify · UK

What was done

Campaigns split by audience. New creatives with A/B testing. Exclusions and cleanup. Server-side GA4 attribution for more accurate ROAS. Weekly optimization.

×2.9

conversion growth

−44%

CPL £82→£46

+119%

CTR

100%

GA4 attribution

Process

Campaign segmentation by audience

Negative signals + new creatives

GA4 server-side attribution

Full case study →

Real case study

Cosmetics distributor, B2B

Shopify · UK

SEGMENTATION

Campaign segmentation by audience

OPTIMIZATION

Negative signals + new creatives

RESULT

GA4 server-side attribution

×2.9

conversion growth

−44%

CPL £82→£46

+119%

CTR

100%

GA4 attribution

👆 tap for case details

What was done

Campaigns split by audience. New creatives with A/B testing. Exclusions and cleanup. Server-side GA4 attribution for more accurate ROAS. Weekly optimization.

Full case study →

👆 tap to go back

Packages

Pricing

META START

from $290/mo

Facebook or Instagram

One platform (FB or IG)
Up to 3 campaigns, up to 10 ad sets
Pixel and conversion tracking
Weekly optimization
Monthly report

Book →

What clients say

★★★★★

After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste.

Ihor Savchenko

Director, logistics company

★★★★★

We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional.

Oksana Lytvyn

Marketing Manager, IT company

★★★★★

I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results.

Maryna Kovalenko

Beauty studio owner, Lviv

★★★★★

"After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste."

Ihor Savchenko

Director, logistics company

★★★★★

"We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional."

Oksana Lytvyn

Marketing Manager, IT company

★★★★★

"I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results."

Maryna Kovalenko

Beauty studio owner, Lviv

FAQ

What is the minimum ad budget?

From $150-200/month on Meta. For TikTok I recommend at least $200/month, otherwise the algorithm does not get enough signal to learn. My fee is separate from ad spend.

How is Meta different from TikTok?

Meta gives you a broader audience (25-55+), stronger retargeting, and Shopping. TikTok skews younger (18-35), often with lower CPL when creative is done right, and works better for video-led brands.

Who produces the TikTok creatives?

I prepare the full UGC brief with hooks, script structure, and copy. Production is handled by you or your contractor. I can also recommend UGC creators.

How long until the first results?

2-3 weeks to gather the first data and begin optimization. 6-8 weeks for stable performance and scale.

What is Advantage+ and why use it?

Advantage+ is Meta’s AI optimization layer that finds better audiences and placements automatically. In many cases it reduces CPL by 20-40% compared with fully manual targeting.

Can Meta and TikTok be launched together?

Yes. That is exactly what the Meta + TikTok Pro package is for. Both platforms run in sync with cross-platform analytics through GA4, and they usually complement each other well.

Do I need Meta Pixel and CAPI before launch?

Absolutely. Without a correctly configured pixel and Conversions API, Meta cannot optimize campaigns properly. iOS 14+ can block up to 40% of browser-side conversions, and CAPI restores much of that signal. If it is not set up yet, I handle it before launch.

Paid social advertising,
−42% CPL, ×2.1 ROAS

Why Instagram ads do not pay back

Boosting a post is not real advertising

The pixel is installed, but configured wrong

CPM rises while results fall

Who needs paid social advertising

E-commerce brands led by creative

A brand with an 18-34 audience

B2B with a long sales cycle

Ads for every platform

Campaign setup

Audiences and lookalikes

Pixel and Events API

TikTok for younger audiences

Creative brief

TikTok Pixel + analytics

Catalog and Shopping

DPA retargeting

Feed optimization

Website Custom Audiences

Customer List Lookalike

Video Views Retargeting

Job-title targeting

ABM approach

Lead Gen Forms

How the work is structured

Platforms and services

Platforms and services

What was done

Pricing

Works better together

Who works on your project

What clients say

FAQ

Let us launch ads that generate leads,
not just reach

Paid social advertising, −42% CPL, ×2.1 ROAS

Why Instagram ads do not pay back

Boosting a post is not real advertising

The pixel is installed, but configured wrong

CPM rises while results fall

Who needs paid social advertising

E-commerce brands led by creative

A brand with an 18-34 audience

B2B with a long sales cycle

Ads for every platform

Campaign setup

Audiences and lookalikes

Pixel and Events API

TikTok for younger audiences

Creative brief

TikTok Pixel + analytics

Catalog and Shopping

DPA retargeting

Feed optimization

Website Custom Audiences

Customer List Lookalike

Video Views Retargeting

Job-title targeting

ABM approach

Lead Gen Forms

How the work is structured

Platforms and services

Platforms and services

What was done

Pricing

Works better together

Who works on your project

What clients say

FAQ

Let us launch ads that generate leads, not just reach

Paid social advertising,
−42% CPL, ×2.1 ROAS

Let us launch ads that generate leads,
not just reach