From the first click
to the deal in CRM
I connect every touchpoint: ads → website → call/chatbot → CRM → deal. You see the real ROI of every channel without blind spots or manual spreadsheet stitching.
- CRM integration
- Server-side CAPI
- Looker Studio
What happens without full-funnel analytics
Ads cannot see phone calls
40-60% of deals close after a call. Google Ads only sees form fills, so it cuts campaigns that are actually generating revenue.
CRM and ad platforms live in parallel universes
Your CRM shows 200 deals. Google Ads shows 47 conversions. Without integration, you never learn the cost of a real deal, only the cost of a submitted form.
Bots and chats become a black hole
Your Telegram bot may collect 50 inquiries a day, but the ad account still shows zero conversions. Google Ads cannot see where the customer came from, so it throttles campaigns that are actually working.
Who needs full-funnel analytics
E-commerce with phone orders
If 40-60% of orders close by phone, but ads cannot see calls, ROAS looks worse than it is and campaigns get paused. Call tracking connected to GA4 and CRM fixes that.
B2B with a long sales cycle
A lead may touch five channels before the deal closes. You need to know which channel started the journey and which one finished it, so budget goes to what matters, not what looks noisy.
Businesses using chatbots
A Telegram bot may capture leads, but if they never reach the CRM or Google Ads as conversions, the loop is broken. Webhooks plus offline conversions close that gap.
Omnichannel businesses
If you sell online and offline, customers may come through Instagram, phone calls, and physical visits. This service connects those touchpoints into one reporting layer.
Healthcare and service businesses
Bookings come through the website, calls, and messengers. Full-funnel analytics shows which campaigns are actually filling the schedule.
SaaS and subscription products
You need to know not only where a trial user came from, but which channels actually produce paying accounts. LTV by acquisition source is what lets you scale.
If 40-60% of orders close by phone, but ads cannot see calls, ROAS looks worse than it is and campaigns get paused. Call tracking connected to GA4 and CRM fixes that.
A lead may touch five channels before the deal closes. You need to know which channel started the journey and which one finished it, so budget goes to what matters, not what looks noisy.
A Telegram bot may capture leads, but if they never reach the CRM or Google Ads as conversions, the loop is broken. Webhooks plus offline conversions close that gap.
If you sell online and offline, customers may come through Instagram, phone calls, and physical visits. This service connects those touchpoints into one reporting layer.
Bookings come through the website, calls, and messengers. Full-funnel analytics shows which campaigns are actually filling the schedule.
You need to know not only where a trial user came from, but which channels actually produce paying accounts. LTV by acquisition source is what lets you scale.
What the full data flow looks like
Every lead - from a form, call, bot, or offline source - lands in CRM automatically and is sent back to ad platforms as a conversion.
Traffic sources
Tracking and data transfer
CRM + ad-platform conversions
Reporting - the full ROI picture
What you get
Data collection from every touchpoint
- GTM + GA4: all site events and conversions
- Call tracking (Ringostat / Binotel) → GA4 → CRM
- Telegram / Viber bot → CRM → ad-platform conversions
- Webhooks and APIs across all connected systems
CRM + ad-platform conversion syncing
- Integration with HubSpot / Pipedrive / Bitrix24 / AMO
- Server-side CAPI: Google + Meta signals that bypass blockers
- Offline conversions and Enhanced Conversions
- Make / Zapier: automation of data flows
Dashboard and reporting
- Looker Studio: leads → deals → revenue → ROAS
- Multi-touch attribution to see which channel really closes the deal
- Automatic alerts for tracking breaks
- Weekly summary report for the team
Documentation and handoff
- Data-flow diagram in Miro / Figma
- Documentation for the team and future contractors
- Handover of all access and credentials
- 30 days of support after launch (Turnkey package)
What was done
Cross-channel tracking audit. GTM rebuilt from scratch. Meta CAPI implemented server-side. Google Ads Enhanced Conversions enabled. Automated Looker Studio dashboards delivered.
How full-funnel analytics is built
Audit and gap analysis
I identify where data is leaking today: forms, calls, bots, CRM deals. You get a report with concrete gaps and their impact on ROAS.
Data-flow architecture
I map what data moves, from where, to where, and how. We agree on the architecture before implementation so it does not need rebuilding later.
Integration and testing
Webhooks, API calls, GTM, CAPI, and call tracking are all connected and validated on real data. Every touchpoint is checked.
Dashboard and handoff
Looker Studio shows leads → deals → revenue → ROAS by channel. I set up alerts and hand over all access plus documentation.
Support and optimization (optional)
During the first 30 days I review the setup weekly to confirm everything is syncing correctly and ad platforms are optimizing against the right conversions. Ongoing monthly support is available.
Tool stack
Tool stack
Below are the most common tools. The rule is simple: if a system has an API, webhook, or export layer, it can usually be integrated. I choose the stack around the business, not the other way around.
- Google Tag Manager GTM
- Google Analytics 4 GA4
- Ringostat / Binotel Call tracking
- Meta CAPI Server-side
- HubSpot / Pipedrive CRM
- Bitrix24 / AMO CRM UA CRM
- Make / Zapier No-code
- Looker Studio Dashboards
Full-funnel analytics pricing
- GTM + GA4 setup
- Meta Pixel + Google Ads conversions
- CRM integration (1 system)
- Ad-platform conversion feedback
- Everything in the Starter package
- Call tracking → GA4 → CRM
- Server-side CAPI (Google + Meta)
- Telegram/Viber bot → CRM
- Offline conversions
- Everything in the Pro package
- Looker Studio ROI dashboard
- Make/Zapier automation
- Multi-touch attribution
- Documentation + Miro architecture map
- 30 days of support included
- GTM + GA4 setup
- Meta Pixel + Google Ads conversions
- CRM integration (1 system)
- Ad-platform conversion feedback
- Everything in the Starter package
- Call tracking → GA4 → CRM
- Server-side CAPI (Google + Meta)
- Telegram/Viber bot → CRM
- Offline conversions
- Everything in the Pro package
- Looker Studio ROI dashboard
- Make/Zapier automation
- Multi-touch attribution
- Documentation + Miro architecture map
- 30 days of support included
One-time billing after scope approval. Final pricing is confirmed after a short audit of the current setup.
Works better together
Who works on your project
I am Anastasiia Kislenko. Not an agency, not a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.
Hi! I am not an agency or a team of interns. You work directly with me, from strategy to reporting. No middle managers and no handoff of key work to juniors.
What clients say
After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste.
We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional.
I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results.
"After launching the Google Ads campaigns, the number of leads tripled in the first month. Anastasiia set up the audiences and keywords precisely, so the budget works efficiently without waste."
"We ordered a redesign of our corporate website, and the result exceeded expectations. Modern, fast, and easy to use on mobile. Clients themselves keep noting that working with us now feels much more professional."
"I am very grateful for the communication. Always reachable, always explaining every step. In 3 months we moved the site into Google’s top 5 for our key queries. I recommend her to anyone who wants results."
What should you choose: GA4 or full-funnel analytics?
FAQ
How is full-funnel analytics different from GA4?
GA4 tracks on-site actions. Full-funnel analytics goes further: calls, bots, CRM deals, every touchpoint. Instead of just seeing "form submitted", you see "deal closed for UAH 45,000 from campaign X".
Do you need CRM and ad-account access?
Yes. I need admin-level access to the CRM, Google Ads, Meta Ads, and GTM. I can sign an NDA before we begin. After setup, all access, architecture, and documentation are handed over.
Which CRM systems are supported?
HubSpot, Pipedrive, Bitrix24, AMO CRM, Zoho, KeyCRM, and even Google Sheets as an interim layer. If you use a custom system, I evaluate it through the API documentation.
How long does setup take?
Starter (GTM + GA4 + CRM) takes 3-5 days. Pro (+ call tracking + bots + CAPI) takes 7-14 days. Turnkey with Looker Studio and automations takes 14-21 days. Final timing is confirmed after audit.
What happens after launch? Do I have to manage everything myself?
I hand over all access, architecture, and documentation. Monthly support is available for alert monitoring, data validation, and updates when campaigns change. The Turnkey package includes 30 days of support.
Will this work if we do not have CRM yet?
Yes. We can start with Google Sheets + GA4 as an interim layer, or set up a basic CRM in parallel. I choose the approach based on budget and scale.
Do you guarantee the outcome?
I guarantee clean integrations and correct data transfer. Better ROAS and CPA come from better decisions made on top of that data, and I help identify and fix the mistakes blocking performance.
Is the technical layer (GTM, GA4, pixels) included in the package price?
Yes. GTM + GA4 + ad pixels (Meta, TikTok, Google Ads) are the required foundation for full-funnel analytics, and that work is already included in each package. If your technical layer is already configured, for example through the GA4 & pixels service, the project cost is lower because we only work on CRM, call tracking, and the dashboard. Send me the setup and I will quote it precisely.
See the real ROI
of every channel
I will set up full-funnel analytics from the first click to the closed deal in CRM. Free diagnostic of the current setup.
Message me on Telegram- CRM + GA4 + ads in one dashboard
- Server-side CAPI for accurate data
- Reply within 24 hours