It all started in the corporate world: first in sales, then in project management. That is where I learned how business thinks about money and outcomes, and that logic still shapes every decision I make.
Before going freelance, I earned Google and Meta certifications. My first client was a small clothing store. The result exceeded expectations, and I knew this was my path. Over the years I added SEO, GA4, email automation, B2B, and work across the UK, German, and Polish markets.
In recent years the work has changed deeper. Ad-platform UIs show only half the picture, so every new account begins with an API-level diagnostic — change_event history, conversion goals state, bid strategy, schema markup, infrastructure. What used to be clicks in the dashboard is now done with code and API calls.
In 2026 I launched my own AI product. Not just a platform, but a turnkey solution: from opportunity discovery to analytics and automation. Built from idea to product by me.