ROAS 840%
DTF Printing e-commerce store
From launching a new business line to 340+ leads per month through a high-converting landing page and analytics
🖨️
340+
leads/mo
4.2%
conversion
3:40
time on site
Who this is for
This case study is for you if...
🖨️
Print business / fabric printing
You are launching a new business line and need a landing page that converts from day one
📊
No analytics or lead generation
There is no analytics setup, so you do not know where customers come from
🆕
Launching a new business line
The service is complex for customers, so you need a calculator or configurator
🏭
Local B2B/B2C business
Competitors are already online while you are not
See yourself in this? Keep reading: this case study shows the solution.
Context
About the project
A print company from Poltava that launched a new business line: DTF and UV DTF printing on fabric and apparel
A print company from Poltava that launched a new business line: DTF and UV DTF printing on fabric and apparel.
🔥
Challenge
The business was launching a new service line and needed a landing page that converts for DTF printing. There was no analytics setup, so the company did not understand how to attract customers into the new line.
🎯
Goals
01
Build a conversion-focused landing page for the new business line
02
Set up analytics and tracking
03
Increase leads and sales
Why this is hard
What can go wrong here
And why most contractors get it wrong
A new business line means zero market awareness
DTF printing is still a relatively new technology. Customers do not always know what it is and may not search for it directly, so the page must explain the service and convert the visitor at the same time.
How I solved it:
A landing page with an educational structure plus conversion blocks
Complex pricing
The cost of DTF printing depends on size, volume, and fabric type. A standard price list either scares customers away or creates false expectations. Without a calculator, you get a flood of unqualified inquiries.
How I solved it:
An interactive print-cost calculator on the landing page
No data for optimization
Without GA4 and GTM, it is impossible to understand which landing page sections work, where visitors drop off, and which traffic converts. Decisions get made by guesswork.
How I solved it:
GA4 + GTM from day one with tracking for every key action
Process
What was done
STEP 01
Landing page with a conversion-focused structure
Built a landing page focused on CTA placement, social proof, and a clear presentation of DTF printing services.
STEP 02
GA4 + GTM setup
Configured Google Analytics 4 and Google Tag Manager in full to track every key user action.
STEP 03
Order calculator
Added an interactive print-cost calculator that significantly increased engagement and conversion.
My approach
What I did differently
1
An educational landing page with a conversion structure
I built a page that first explains DTF printing and then smoothly leads to an inquiry. Social proof, examples of work, and clear CTAs all operate as one funnel.
2
The calculator as the conversion point
An interactive print-cost calculator replaced a static price list. Customers could immediately see a price for their order, which significantly increased engagement and conversion.
3
Analytics from day one
GA4 + GTM were configured before launch. We tracked CTA clicks, calculator usage, scroll depth, and time on page, so optimization data was available from the first week.
Results
Numbers that speak for themselves
340+
leads per month
4.2%
site conversion rate
3:40
time on site
Transformation
Before and after
Leads
0
340+
per month
Conversion
0%
4.2%
landing page with a calculator
Analytics
Did not exist
GA4 + GTM
full action tracking
Time on site
—
3:40
high engagement
What this means for the business
340+
leads per month for the new business line
4.2%
landing page conversion rate
In simple terms, the new business line got a stable flow of customers within 3 months, without a single day of downtime.
Free resource
Checklist: how to build a high-converting landing page for a new service
A step-by-step landing page structure for a new business line, from the educational block to the calculator and CTA. Based on a real case with a 4.2% conversion rate.
- PDF, 3 pages, no fluff
- Real examples from the DTF printing case study
- No signup, no spam
PDF
Landing Page Conversion Checklist
Questions
FAQ
How do you build a high-converting landing page for a new business line?
A landing page for a new service must first explain the technology, then show examples and social proof, and only then drive the visitor to the CTA. In the DTF printing case, that structure delivered a 4.2% conversion rate and 340+ leads per month.
Do you need a pricing calculator on the landing page?
If the price depends on order parameters, a calculator significantly increases conversion. The customer immediately sees a price for their request and does not leave for a competitor. In this case, it became one of the main conversion drivers.
How do you set up GA4 for a landing page from scratch?
GA4 + GTM should be configured before the landing page goes live. At minimum, track CTA clicks, scroll depth, time on page, and usage of interactive elements. That gives you optimization data from the first week.
More case studies
Related projects
Ready for growth?
Let's discuss your project and find the solution that works for your business.