+42%
WordPress landing page: Lighthouse 97/100
Curtains and blinds: a fast WordPress landing page plus Google Ads with 5% search conversion
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97/100
Lighthouse Performance
5%
conversion
1.2s
FCP
Who this is for
This case study is for you if...
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You need a fast landing page
You need a landing page in a week, and it has to be fast rather than template-like
⏱️
You have a tight deadline of up to 7 days
Elementor and Divi often land you at Lighthouse 30-50, which wastes paid traffic
💻
WordPress without page builders
You want to launch Google Ads, but the landing page is slow or does not convert
📈
You need Google Ads traffic that converts
You need an SEO-ready landing page with schema markup from day one
See yourself in this? Keep reading: this case study shows the solution.
Context
About the project
A business selling curtains and blinds needed a fast WordPress landing page to acquire search traffic, plus Google Ads setup
A business selling curtains and blinds needed a fast WordPress landing page to acquire search traffic, plus Google Ads setup.
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Challenge
The client needed a fast, SEO-ready landing page in 5 days. No page builders, only clean code. The requirements were high Lighthouse scores, full mobile responsiveness, and a conversion-ready structure for Google Ads.
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Goals
01
Build the landing page in 5 working days
02
Hit a high Lighthouse performance score
03
Launch Google Ads with 5% search conversion
Why this is hard
What can go wrong here
And why most contractors get it wrong
Five days means zero room for mistakes
A compressed deadline leaves no room for iteration. Every decision has to be right on the first pass, from wireframe to deploy. A page builder may speed up the start, but it kills performance and makes optimization harder.
How I solved it:
A proven workflow: Figma → custom PHP/SCSS → Vite build in 5 stages
Lighthouse 80+ without a page builder
Elementor, Divi, and WPBakery often add 2-5 MB of unnecessary CSS and JS. Lighthouse falls to 30-50, Google Ads Quality Score drops, CPC rises, and conversion falls.
How I solved it:
A custom theme with clean PHP, HTML, and SCSS, inline critical CSS, and lazy loading
SEO plus Ads from day one
A landing page without schema markup, Open Graph, and proper meta tags does not index properly and gets a lower Quality Score in Google Ads. That directly affects CPC and conversion.
How I solved it:
Schema.org for Organization and Product, Open Graph, GA4, and GTM built into the theme
Process
What was done
STEP 01
Prototype and design
Day 1 focused on wireframes and UI design in Figma with a mobile-first approach and a minimal layout built around the CTA and order form.
STEP 02
Custom WordPress theme
Days 2-3 were spent building a custom theme from scratch with clean PHP, HTML, and SCSS, using Vite for asset bundling and semantic markup.
STEP 03
Performance optimization
Day 4 focused on inlining critical CSS, lazy-loading images, adding preconnect for fonts, and minimizing JS to reach Lighthouse 97/100.
STEP 04
SEO and launch
Day 5 covered schema markup for Organization and Product, Open Graph, meta tags, GA4 + GTM setup, Google Ads launch, and final testing.
My approach
What I did differently
1
Mobile-first design in one day
Wireframes and UI were designed in Figma with a mobile-first approach. The design stayed minimal and focused on the CTA and order form. No extra elements, every block served conversion.
2
Clean code instead of a page builder
A custom WordPress theme built from scratch with PHP, HTML, SCSS, and Vite. Semantic markup, inline critical CSS, and lazy-loaded images delivered Lighthouse 97/100 and FCP 1.2s.
3
SEO and analytics shipped with the deploy
Schema markup, Open Graph, meta tags, GA4, and GTM were all configured before Google Ads launched. The landing page was ready for indexing and paid traffic on day one.
Results
Numbers that speak for themselves
97/100
Lighthouse Performance
5%
Search conversion rate
1.2s
First Contentful Paint
2.1s
Largest Contentful Paint
Transformation
Before and after
Landing page
Did not exist
Ready
custom WP theme in 5 days
Lighthouse
—
97/100
FCP 1.2s, LCP 2.1s
Conversion
0%
5%
from Google Ads search
SEO
Did not exist
Complete
Schema, OG, meta tags
What this means for the business
97/100
Lighthouse performance delivered in 5 days
5%
conversion from Google Ads search
In simple terms, instead of a template landing page built in a week, the business got a custom theme faster than 90% of websites and able to convert 1 in 20 visitors.
Free resource
Checklist: a fast WordPress landing page without a page builder
A step-by-step plan for building a custom WordPress landing page with Lighthouse 80+, from Figma to deploy in 5 days. No Elementor, no Divi.
- PDF, 3 pages, no fluff
- Real examples from the WordPress landing page case
- No signup, no spam
PDF
WordPress Performance Checklist
Questions
FAQ
How do you build a fast WordPress landing page without a page builder?
Use a custom theme with clean PHP, HTML, and SCSS instead of Elementor or Divi. Inline critical CSS, lazy-load images, and build with Vite. In this case, that delivered Lighthouse 97/100 and FCP 1.2s, faster than 90% of sites.
How long does it take to build a WordPress landing page?
With a proven workflow, it takes 5 working days: 1 day for design in Figma, 2 days for building the custom theme, 1 day for performance optimization, and 1 day for SEO and launch. The result is a production-ready landing page.
What conversion rate is considered good for a Google Ads landing page?
The average landing page conversion from Google Ads is around 2-3%. In this curtains and blinds case, search conversion reached 5% thanks to site speed, conversion-focused structure, and tight relevance between content and search intent.
Ready for growth?
Let's discuss your project and find the solution that works for your business.